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AD-SUPPORTED
CABLE TALLIES LARGEST-EVER PRIMETIME AUDIENCE DURING
CHRISTMAS WEEK
(WEEK #14 OF 2001/02 TV SEASON)
Tops
Broadcast Network Viewing By Record Margin Of 6 Million
Homes And
10 Share Points
NEW YORK, January 2, 2002-Ad-supported
cable dominated Christmas week television viewing,
surpassing the combined primetime audience of the seven
broadcast networks (ABC, CBS, NBC, FOX, UPN, WB, PAX) by the
largest margins in the history of the medium. According to
Cabletelevision Advertising Bureau analysis of Nielsen data
for the week of December 24-30, ad-supported cable’s
average primetime U.S. household delivery was up by 2.5
million homes ( +9.5 percent) compared to the same period
last year; rating climbed by 1.5 points (+5.7 percent); and
share gained 5.2 points (+11.2 percent).
The seven broadcast
networks, on the other hand, collectively lost 3.4 million
homes in primetime delivery (-12.8 percent) for the week;
4.0 rating points (-15.5 percent); and 5.3 share points
(-11.4 percent). As a result, viewership of ad-supported
cable in Week #14 outdistanced total broadcast network
tune-in by almost 6.1 million homes, 5.7 rating points, and
10.6 share points.
WEEK #14 OF
2001/2002 SEASON (12/24-12/30)
PRIMETIME VIEWERSHIP:
AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
(Primetime=Mon thru
Sat 8-11pm/Sun 7-11pm)
|
U.S.
HH DELIVERY |
U.S.
HH RATING |
U.S.
HH SHARE |
|
(000) |
|
|
| |
01/02 |
00/01 |
%Diff |
|
01/02 |
00/01 |
%Diff |
|
01/02 |
00/01 |
%Diff |
| Ad-Supported
Cable |
29,272 |
26,733 |
+9.5 |
|
27.7 |
26.2 |
+5.7 |
|
51.8 |
46.6 |
+11.2 |
| ABC |
5,562 |
7,566 |
-26.5 |
|
5.3 |
7.4 |
-28.4 |
|
9.9 |
13.4 |
-26.1 |
| CBS |
6,491 |
6,692 |
-3.0 |
|
6.2 |
6.5 |
-4.6 |
|
11.6 |
11.7 |
-0.9 |
| NBC |
5,824 |
6,495 |
-10.3 |
|
5.5 |
6.4 |
-14.1 |
|
10.3 |
11.3 |
-8.8 |
| FOX |
3,899 |
5,026 |
-22.4 |
|
3.7 |
4.9 |
-24.5 |
|
6.8 |
8.7 |
-21.8 |
| UPN |
2,174 |
1,930 |
+12.6 |
|
2.1 |
1.9 |
+10.5 |
|
3.9 |
3.3 |
+18.2 |
| WB |
1,765 |
1,867 |
-5.5 |
|
1.7 |
1.8 |
-11.1 |
|
3.1 |
3.2 |
-3.1 |
| PAX |
889 |
915 |
-2.8 |
|
0.8 |
0.9 |
NC |
|
1.6 |
1.6 |
NC |
7-Bdcst
Net
Weighted Gross |
23,207 |
26,619 |
-12.8 |
|
22.0 |
26.0 |
-15.5 |
|
41.2 |
46.5 |
-11.4 |
Source:
Cabletelevision Advertising Bureau analysis of Nielsen data,
12/24/01-12/30/01 vs. 12/25/00-12/31/00
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