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AD-SUPPORTED
CABLE ACHIEVES HIGHEST-EVER
PRIMETIME
SHARE OF VIEWING IN WEEK #37
Cable
Has Record 54 Share
And
Largest Lead Over The Seven Broadcast Networks
NEW YORK, JUNE
12-Ad-supported cable amassed an all-time high
primetime share of viewing in Week #37 of the
2001/2002 TV season as well as its largest-ever lead
over the seven national broadcast networks combined.
According to a Cabletelevision Advertising Bureau
analysis of Nielsen data for the seven day reporting
period from June 3-9, ad-supported cable recorded a 54
primetime U.S. household share-a gain of 7.6 points
(+16.4 percent) over the same period a year ago. With
the seven national broadcast networks (ABC, CBS, NBC,
FOX, UPN, WB, PAX) collectively posting a 40.3
primetime share for the week, the resulting 14 point
share differential gave ad-supported cable its
largest-ever lead over broadcast.
In other audience
measures for Week #37, ad-supported cable’s average
primetime U.S. household delivery was up by more than
5.1 million homes (+19.5 percent) versus last year;
and rating rose by 4 points (+15.5 percent). The seven
broadcast network, on the other hand, had an aggregate
primetime delivery loss of more than 4.1 million homes
(-15.1 percent) and 4.8 rating points (-17.8 percent).
This is the second
consecutive week that ad-supported cable has tallied a
50+ primetime share.
WEEK
#37 OF 2001/2002 TV SEASON: 6/3/02-6/9/02
PRIMETIME
VIEWERSHIP
AD-SUPPORTED
CABLE VIEWERSHIP VS. BROADCAST
Primetime=Mon
thru Sat 8-11pm/Sun 7-11pm
|
U.S.
HH DELIVERY |
U.S.
HH RATING |
U.S.
HH SHARE |
|
(000) |
|
|
| |
01/02 |
00/01 |
%Diff |
|
01/02 |
00/01 |
%Diff |
|
01/02 |
00/01 |
%Diff |
| Ad-Supported
Cable |
31,457 |
26,318 |
+19.5% |
|
29.8 |
25.8 |
+15.5% |
|
54.0 |
46.4 |
+16.4% |
| ABC |
4,183 |
5,111 |
-18.2 |
|
4.0 |
5.0 |
-20.0 |
|
7.4 |
9.2 |
-19.6 |
| CBS |
6,008 |
6,909 |
-13.0 |
|
5.7 |
6.8 |
-16.2 |
|
10.3 |
12.2 |
-15.6 |
| NBC |
7,041 |
8,423 |
-16.4 |
|
6.7 |
8.2 |
-18.3 |
|
12.3 |
15.2 |
-19.1 |
| FOX |
3,290 |
3,970 |
-17.1 |
|
3.1 |
3.9 |
-20.5 |
|
5.7 |
7.1 |
-19.7 |
| UPN |
1.929 |
2,149 |
-10.2 |
|
1.8 |
2.1 |
-14.3 |
|
3.2 |
3.7 |
-13.5 |
| WB |
1,932 |
1,883 |
2.6 |
|
1.8 |
1.8 |
NC |
|
3.3 |
3.3 |
NC |
| PAX |
847 |
1,004 |
-15.6 |
|
0.8 |
1.0 |
-20.0 |
|
1.5 |
1.8 |
-16.7 |
7-Bdcst
Net
Weighted Gross |
23,235 |
27,380 |
-15.1 |
|
22.0 |
26.8 |
-17.8 |
|
40.3 |
48.7 |
-17.2 |
Source:
Cabletelevision Advertising Bureau analysis of Nielsen
data, 6/3/02-6/9/02 vs. 6/4/01-6/10/01
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