AMC is a 24-hour, movie-based network dedicated to the American movie fan. The network, which reaches over 85,000,000 homes, offers a comprehensive library of popular movies and an increasingly visible, critically-acclaimed, slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Over the past three years AMC had garnered many of the industry’s highest honors, including eight Emmy awards. AMC is "TV for Movie People."

 

 
  AMC ranks significantly higher than the average measured cable network on being
  very much described as:  
     
    Index
     
  Entertaining 113
     
  Family-Oriented 110
     
  High Quality 109
     
     
  Words or phrases that very much/somewhat describe AMC viewers:
     
  Entertaining 96%
     
  High Quality 92%
     
  Family-Oriented 91%
     
  Fun 91%
     
  Distinctive 86%
     
  Valuable 79%
     
Source: Beta Research, Brand Identity Study, March 2003
 

 
   

 
Base: Adults 25-54      
       
       
  Prime Total Day Weekend*
       
4+ Years of College 22% 18% 19%
       
HHI $75K+ 25% 21% 22%
       
HHI $50K+ with Children 16% 15% 15%
       
HHI $50K+/POM 15% 13% 14%
       
HHI $50K+/College 29% 25% 27%
       
County A&B 69% 68% 68%
       
County A 38% 36% 38%
       
County B 31% 32% 30%
       
       
Source: Nielsen Media Research, CNAD 4Q’02 - 2Q’03
*Sat/Sun 1-7p      
 

 

 
  AMC  
  530 Fifth Avenue - 6th Floor  
  New York, NY 10036  
  (212) 382-5200  
  Fax: (212) 382-5010  
     
     
     
     
HELEN C. KARAS LINDA GALLO CYNTHIA CARPENTER
VP, Eastern Sales VP, Midwest Region Ad Sales VP, Affiliate Marketing
(212) 382-5329 (312) 729-9353 (516) 803-4338
Fax: (212) 382-5010 Fax: (312) 729-9370 Fax: (516) 803-4759
hckaras@rainbow-media.com lgallo@rainbow-media.com cfcarpenter@rainbow-media.com
     
     
     
     
KIM WOODS   HEATHER DAVIS
Director, Western Region Ad Sales   Director, Local Ad Sales
(310) 998-9360   (516) 803-4706
Fax: (310) 998-9365   Fax: (516) 803-4759
kswoods@rainbow-media.com   hmdavis@rainbow-media.com
 

 

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