CMT: Country Music Television keeps you connected to country with original programs, live concerts, series, exclusive world premiere videos and a diverse play list that includes chart-topping hits and the latest cutting-edge releases.

CMT has the world’s largest library of country music videos, featuring yesterday’s classics, today’s favorites and tomorrow’s rising stars.

 



 

1. Cable leader in delivering a targeted audience Adults and Women 18-49: CMT Ranks third among cable networks (#1 TLC, #2 Lifetime).1

2. CMT delivers an upscale, family audience: CMT ranks third among households with children under 18 (#1 ESPN, #2 TLC) and fourth among HH $50K with one child (#1 ESPN, #2 E!, #3 TLC).2

3. CMT is one of the fastest growing networks in cable: CMT increased its distribution by 20% in 2002 to 65 million subscribers and now reaches over 70 million homes; over 40 million loyal viewers watch CMT each month.3

4. America is listening to country: Over 42.3 million American adults listen to country radio each week. Country is by far the most popular U.S. radio format with over 2100 radio stations. The second most popular format is News/Talk with only 1167 stations4: CMT is your opportunity to reach this valuable audience on cable.

5. CMT breaks new music: CMT is on the industry’s inside track, often airing new videos before the Singles are even released to radio, including many world premieres.

6. CMT.com: CMT.com's popularity ranks it among the top ten music sites and top twenty television sites on the web. So far this year CMT.com has delivered over 200 million pages of content to country music fans. Each month, nearly 2 million unique visitors hit the site for news, programming,and entertainment.5

Sources: 1 Total Day M-SU 6A-3A Source: Nielsen, 4Q02 (9/30/02-12/29/02); MTVN Networks excluded

2 Total Day M-SU 6A-3A Source: Nielsen PNF, 4Q02 (9/30/02-12/29/02); MTVN Networks excluded

3 Nielsen P2+ Cume June 2002

4 MRI, 2002

5 2003 InsightFirst; 2003 Nielsen NetRatings

 

 

The Typical CMT Viewer:

- is 39.4 years of age

- works full time

- earns an income of $50,069

- is married

- lives in a household with an average of 1.7 children

- has a child under 6 years of age

- owns their own home

- evenly split between A/B (52%) and C/D counties (48%)

Sources: Nielsen 4Q02-to-date (9/30/02-12/12/02), M-SU 6A-3A excluding Grand Ole Opry

Nielsen PNFII 3Q02 (7/1/02-9/29/02), Total Day, Base: A18-49

MRI Spring 2002, Base: A18+

 

 

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