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CNN/Sports Illustrated is the most comprehensive sports
channel on television, offering 24-hour coverage of the world of
sports, with in-depth reporting and live coverage of breaking
news, specialty shows and marquee sporting events like prime time
Wimbledon match play and live National Lacrosse League matches.
CNN/Sports Illustrated combines the unmatched newsgathering
resources of CNN with the renowned reporting, expert analysis and
unique commentary from Sports Illustrated magazine’s writers and
reporters. |
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1.
Combines the most valued brands in their respective
categories. 2.
Sports Illustrated brand provides a clearly differentiated
sports brand to sell. 3. A loyal audience of 21 million Sports Illustrated readers each week knows it can turn
to
CNN/Sports Illustrated to get the hard-hitting sports journalism
it wants. 4. Marquee event programming like exclusive prime time Wimbledon match play and live National Lacrosse League matches attract a wide range of sports fans for a lucrative
ad sales
base. 5. Cable systems can insert up to 36 hours a week of local sports programming.
Become a
signature sponsor of local sports events.
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Sports
Viewer Profile EDUCATION: Heavy concentration of adults who are college graduates and adults who
have advanced degrees. INCOME: High index of adults with personal employment incomes over $50K+ per
year and household income of $60K+ per year. Source: MRI Spring 2000
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NATIONAL
AD SALES: LARRY
GOODMAN |
GREG
D’ALBA JON
DIAMENT SCOTT
WELLER |