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Comedy Central is the first choice for distinctive comedy. Comedy Central’s groundbreaking original programs have successfully differentiated Comedy Central as a unique brand. Innovative originals like The Daily Show with Jon Stewart, South Park, Crank Yankers and Insomniac with Dave Attel have reinvented classic genres such as news, animation, and comedy variety. Next day episodes of Late Night with Conan O’Brien, classic comedy movies and stand-up round out a schedule with a point of view characterized by topicality, wit and relevance. As a highly targeted, vertically programmed network, Comedy Central also delivers one of cable’s most concentrated, upscale audiences among key demographics. Comedy Central offers viewers a fresh perspective on politics, news and entertainment with a unique sensibility that can be found only at Comedy Central. |
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1. Different, Outstanding, Original Programming. • South Park out-delivers all cable programs among Men 12-34, and delivers the third-highest number of Adult 18-49 viewers!1 • Emmy and Peabody Award winner The Daily Show with Jon Stewart continues to be the critic’s darling. Listed among Cable’s Hot Shows in Broadcasting and Cable, they write "...Jon Stewart’s cache keeps growing. On-brand and entertaining—the ingredients for a cable hit." The Daily Show with Jon Stewart, chosen as one of television’s "Top 10 Shows of 2002" by The New York Times, takes a reality-based look at news, trends, pop culture, current events, politics, sports and entertainment with an alternative point of view.. 2. Different Viewers. • Different Demographic Target. Comedy Central targets A25-34, which drives Comedy’s highly-ranked concentration of Adults 18-49, 18-34 and 25-54.2 • Light Viewers: Comedy’s "smart" programming attracts one of cable’s highest concentrations of "light" viewers. These viewers are selective and discriminating and are likely to pay more attention for these reasons.3 • More Attentive Viewers: ComedyCentral ranks #1 among measured cable networks for "paying full attention" to the programs on our network.4 • The combined attributes of our "different" viewers make Comedy Central the perfect choice for optimizing reach when added to a buy. Sources: 1. Nielsen Media Research, 3/17-5/04/03. Wednesday, 10p, delivery (000). Excludes wrestling. 2. Nielsen Media Research, 2Q’03 VPVH, Total Day. 3. Nielsen Media Research, N*Power. Custom Quintile Analysis, October ‘02,Mon-Sun 8-11p 4. MRI 2003 Custom Cable Study, A18-34
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| Comedy Central | Cable | Total | Comedy Central | ||
| Viewers | HHs | U.S | Index | ||
| Adults 18-34 | 41% | 19% | 20% | 205 | |
| Adults 18-49 | 66% | 42% | 45% | 147 | |
| Adults 25-54 | 51% | 43% | 47% | 109 | |
| HHI $75K+ | 34% | 27% | 27% | 126 | |
| HHI $60K+ | 48% | 40% | 39% | 123 | |
| HHI $50K+/POM | 29% | 19% | 18% | 161 | |
| 4+ Years College | 31% | 24% | 23% | 135 | |
| $50K+/College | 45% | 34% | 31% | 145 | |
| $50K+ Child | 32% | 25% | 23% | 139 | |
| Source: Nielsen Media Research (PNF II), 2Q’03, Primetime, (M-SU 8p-11p). | Base: P2+. Index: CMDY Viewers/Total U.S. | ||||
| COMEDY CENTRAL NATIONAL AD SALES OFFICES | ||||
| New York | Chicago | Los Angeles | Detroit | |
| 1775 Broadway | 401 N. Michigan Avenue | 2600 Colorado Avenue | 710 N. Woodward Avenue | |
| New York, NY10019-1997 | Suite 1500 | Santa Monica, CA 90404 | Suite 200 | |
| (212)767-8600 | Chicago, IL 60611 | (310) 752-8000 | Bloomfield Hills, MI 48304 | |
| (312) 836-0755 | ||||
| HANK CLOSE | LYNNE LEVEY | BRIAN BLOODGOOD | GARY MERRIFIELD | |
| EVP, National Ad Sales | VP, Sales | VP,Sales | VP, National Ad Sales | |
| (212)767-8744 | (312) 836-0755 | (310) 752-8790 | (248) 723-0020 | |
| AFFILIATE ADVERTISING & AFFILIATE RELATIONS | ||||
| JASON MALAMUD | ||||
| VP, Affiliate Ad Sales | ||||
| (212) 846-8409 | ||||
| Northeastern Region | Central Region | Southeastern Region | Western Region | |
| 1515 Broadway | 401 N. Michigan Avenue | 950 East Paces Ferry Rd. NE | 2600 Colorado Avenue | |
| 11thFloor | Suite 1500 | Suite 2440 | Santa Monica, CA 90404 | |
| New York, NY 10036 | Chicago, IL 60611 | Atlanta, GA 30326 | (310) 752-8000 | |
| (212) 846-6000 | (312) 755-0310 | (404) 814-7800 | Fax: (310) 752-8058 | |
| Fax: (212) 846-1775 | Fax: (312) 755-1251 | Fax: (404) 814-7805 | ||