ESPN Classic is the only 24-hour television network, featuring the greatest games, most memorable stories and biggest names in sports history. The network’s programming includes vintage games, rare sporting events, films, interviews, series, documentaries and original productions that complement today’s live sports calendar. ESPN Classic has long-term partnership agreements with the most important sports leagues in the world, including the NFL and MLB. ESPN Classic also offers classic Olympics, college football and basketball, golf, tennis, figure skating, boxing and auto racing, all hosted by major sports personalities.

 

 

1. ESPN Classic is an all-sports network devoted to telecasting the greatest games, stories, heroes and memories in the history of sports, while adding a current perspective. ESPN Classic presents programming from the NFL, MLB, NBA, NHL, NASCAR, boxing, tennis, golf, college football and basketball, Olympics and others.

2. The network also airs the Emmy Award winning SportCentury series five times a week along with Reel Classics on Sunday night. Reel Classics features some of the most beloved sports movies of all-time including Caddyshack, Hoosiers and Bang the Drum Slowly.

3. At the end of 2002 ESPN Classic’s estimated coverage was 56 million households (52.1% of U.S. TV households)

Source: Nielsen People Meter Sample December 2003

4. More than two-fifths (43%) of men ages 18+ expressed high interest in wathcing ESPN Classic–third (tied) among all mid-sized networks.

Source: Beta 2003 Research Cable Subscriber Interest in Emerging/Midsized Networks Study

 

         

 
Base: Persons 12+            
               
  ESPN U.S. Classic   ESPN U.S. Classic
               
Total Day Classic Avg Index Total Day Classic Avg. Index
               
Men 74.5 45.1 165 HHI $40-$59,999 20.8 18.6 112
               
Women 25.5 54.9 46 HHI $60-$74,999 18.2 10.5 173
               
Men 18-49 47.3 23.5 201 HHI $75,000+ 25.1 23.8 105
               
Men 25-54 43.2 23.7 182        
• ESPN Classic viewers, when compared to the average U.S. population, are more likely to come from households
with children, internet access and a household income of $75,000+.      
• 63% of all ESPN Classic’s viewers are aged 18-49.        
               
• ESPN Classic delivers a higher concentration of Men 18-49 than the ten most widely-distributed cable networks.
Source: Nielsen Personal NAD Facility 12/31/01-12/29/02        
 
 

 

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