ESPNEWS Sports news on demand. That’s what fans say they want. And that’s exactly what ESPNEWS provides.

ESPNEWS is a 24-hour sports news network that features continuous sports news, highlights, scores, analysis, live press conferences, statistics and is the first marriage between online (ESPN.com) and on-air. ESPNEWS is a distinct service with its own on-air production staff presenting new and innovative programming, within the well-established tradition of ESPN and its flagship news shows.

 

1. ESPNEWS provides 24-hours of coverage of sports news, highlights, scores, analysis and live press conferences.

2. At the end of 2003 ESPNEWS’ estimated coverage was 36.9 million households (41.6% of U.S. TV Households)

Source: Nielsen People Meter Sample December 2003

3. ESPNEWS is now offering affiliates a unique localization and branding opportunity with the Local Bottom Line, a twice-weekly, two-minute local version of the Bottom Line, the national sportsticker currently running around-the-clock on ESPNEWS. Participating affiliates use a custom character generator to input local sports news and up-to-date highlights and scores of local athletes and teams.

4. ESPNEWS tied #1 (with National Geographic) for perceived value of digital cable networks among men receiving the networks.

Source: Beta 2003 Digital Cable Subscriber Study-Evaluation of Digital Basic Cable Networks, July-August 2003, 905 respondents

 
Base: Persons 12+        
           
Total Day ESPNEWS Index Total Day ESPNEWS Index
           
Men 79.5 176 HHI $40-$59,999 26.9 145
           
Women 20.5 37 HHI $75,000+ 14.1 134
           
Men 18-49 57.7 246      
           
Men 25-54 50.9 215      
           
           
           
Source: Nielsen Personal NAD Facility 12/31/01 - 12/29/02
 

 

 

 

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