The FOX News Channel is a 24-hour general news service devoted to delivering fair and balanced coverage of the day’s events. Weekdays FNC offers 17 hours of live programming, including one-hour programs in the evenings that take an in-depth look at the day’s events and feature newsmaker interviews. Backed by the global resources of the News Corporation, the FOX News Channel provides viewers with live news updates, every 30 minutes. Currently FNC is on track to become the world’s premier television news service for the 21st century.

1. In-depth news coverage that is fair and balanced.

2. Emphasis on "Covering Your Life"...we report, you decide.

3. Engaging environment with live news updates every thirty minutes of every hour of every day.

4. Loyal and engaged viewers stay to see commercials - FNC viewers stay tuned longer...over 25 minutes length of tune which is 33% longer than the nearest news competitor.

5. Desirable upscale demographics - - reaching policy makers as well as high consumption viewers. #2 on A25-54 and #1 A35-64 in Mendelsohn 2003 Affluent Study of all Chief Executive Officers.

6. Association with rapid growth in popularity, distribution and viewership.

7. The growing legions of Fox Fans want to hear more - 1.5 million registered Fox Fans have signed up to receive exclusive content and daily/weekly Fox Fan newsletters.

8. The Most Powerful Name in News.