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The Golf Channel viewers are some of the most attractive consumers in the world. They’re educated, successful, spirited individuals with a disposable income they don’t mind spending.They feed their passions with The Golf Channel. They watch for dynamic tournament coverage. They watch for golf news, views and interactive reviews. They watch for expert instruction. And because they’re such a targeted demographic, they’ll watch advertisements...with the financial wherewithal to react. So, if it’s products and services to sell or an important message to communicate, we have the audience...every day on The Golf Channel.The Golf Channel features a programming schedule that includes more LIVE golf coverage than all other networks combined, and offers viewers an extensive blend of golf competition from around the world. In addition to being the exclusive television home of the Champions Tour, the Nationwide Tour, Canadian Tour and the European Tour, The Golf Channel televises competition from the LPGA TOUR, USGA, PGA of America, PGA Tour of Australasia and Sunshine Tour of Southern Africa. |
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1. Attractive Consumers - TGC delivers highly educated and affluent viewers in the midst of their prime income earning years. The Golf Channel viewers have money and they spend it. 2. Less Commercials - Fewer commercials mean your advertiser’s message and brand stand out better. 3. Upscale National Advertisers - TGC’s wide array of upscale national advertisers offers a unique opportunity to access the associated local dollars in the market that may have been unreachable until now. 4. Dynamic Tournament Coverage - With the most in-depth surrounding golf coverage of any network, TGC allows advertisers to tap into the excitement of one of the fastest growing sports around. 5. National Tournament Sponsorships - Through local avail insertion, taggable spots and local sweepstakes, TGC provides opportunities for advertisers to sponsor national tournaments in their local market.
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| TGC Core Viewer Profile | |||
| Median Age | 48.1 | ||
| Median Average HH Income | $72,850 | ||
| Married | Wired Home | ||
| Professional | Has College Degree | ||
| Owns Home | Home Insured $250K+ | ||
| 75.1% Male | |||
| 48.0% HH Income $75K+ ("Affluent Homes") | |||
| 42.7% of "Affluent Homes" are "Millionaire Households" | |||
| Source: | MRI Doublebase 2003 & Mendelsohn Affluent Survey 2003 | ||
| HEADQUARTERS | REGIONAL CONTACTS: | ||
| The Golf Channel | Central Region | ||
| 7580 Commerce Center Drive | ERIN ELMIGER | ||
| Orlando, FL 32819 | (312) 222-5807 | ||
| (407) 355-4653 | |||
| Fax: (407) 355-4103 | Northeast Region | ||
| NATIONAL AD SALES | CHRIS SWAN | ||
| BARBARA HAYES | CINDY DAVIS | (617) 926-6655 | |
| Managing Director, | SVP, Golf Sponsorships, | ||
| Affiliate Marketing & Local Ad Sales | Sports Marketing & New Media | Western Region | |
| LUKE FAIR | |||
| PETER CLIFFORD | GENE PIZZOLATO | (310) 452-0251 | |
| Managing Director, | SVP, Sponsorship Sales | ||
| Ad Sales & New Products | Southeast Region | ||
| KEVIN BYRNES | JANIS COYLE | ||
| ASHLEY ZESINGER | VP, Sponsorship Sales | (407) 355-4192 | |
| Account Executive, Local Ad Sales | |||