HGTV (Home & Garden Television) provides viewers with an inside look at the emotional center of life – the home. The wide variety of programming is a combination of expert information, practical advice and human drama. Whether it’s decorating, designing, landscaping or building a house, HGTV tells the story that makes it home.

 

 

1. HGTV is one of the fastest growing networks in cable history with nearly 84 million households in less than nine years.

Source: Nielsen Universe Estimates; November 2003

2. HGTV ranks #1 among Women as one of their favorite channels and as a channel on which they pay more attention to commercials. Among Adults 18-49, HGTV ranks #2 as one of their favorite channels.*

Source: 2003 Beta Brand Identity Study. Top two box, % describes. *% very much describes

3. Virtually all (98%) of HGTV Viewers describe the network as "informative" and 97% call HGTV "high quality."

Source: 2003 Beta Brand Identity Study. Top two box, % describes.

4. Among the 37 measured major cable networks, HGTV ranks #2 for having hosts/on-air personalities that viewers like.

Source: 2003 Beta Brand Identity Study.

5. HGTV.com is the #3 (tied) cable network website for viewer visits, up 59% over last year (27% in 2003 vs. 17% 2002).

Source: 2003 Beta Brand Identity Study.

6. Viewers know they can depend on HGTV for reliable information and trustworthy advertising. HGTV ranks #1 among 24 competitive cable networks for providing information about quality products and services. HGTV Viewers also believe they can trust the products advertised on the network: HGTV ranks #1 for this attribute.

Source: ICR Excel; Audience Engagement Study; Dec. 12, 2002—Jan. 8, 2003; weekly viewers of specified network/genre A25-54 in cable/satellite households; top 2 box ranking

 

Demographic Rank       VPVH    
               
Daypart     W18+ W25-54   W35-64 WW18+
               
Total Day Mon-Sun 6a-6a #3 #6   #2 #5
Primetime Mon-Sun 8p-11p #3 #5   #2 #3
Daytime Mon-Fri 10a-4:30p #1 #9   #1 #11
Weekend Sat-Sun 1p-7p #3 #8   #4 #8
               
Source: Nielsen via Startrak ‘02-’03. entire measurement period). Season ranked among 48 basic cable networks (only included are networks that were measured by Nielsen for the Standard minimums applied.
           
               
               
Upper Demos              
Median Household Income   $59,337        
Home Ownership     83% (Ranked #1)        
               
Source: MRI Doublebase 2002 ranked among ad-supported cable networks; Base: Adults 18+
               
               
  Prime Time Total Day     Prime Time Total Day
    M-Sun M-Sun     M-Sun M-Sun
VPVHS   8P-11P 6A-6A VPVH   8P-11P 6A-6A
A25-54 HHI $75K+   #5 #5 A25-54 HHI $50K+, POM #7 #5
W25-54 HHI $75K+   #1 #2 W25-54 HHI $50K+, POM #2 #3
A25-54 HHI $50K+, College #5 #4        
W25-54 HHI $50K+, College #2 #2        
               
Source: Nielsen via MarketBreaks ‘02-’03. Season ranked among 55 basic cable networks (only included are networks that were measured by Nielsen for the entire measurement period). Standard minimums applied.
               

 

CORPORATE OFFICE   AFFILIATE SALES & MARKETING
         
9721 Sherrill Blvd. JOHN BAIRD TIM LEE   PAMELA TREACY
Knoxville,TN 37932 SVP, Affiliate Sales Regional Vice President VP, Eastern Region
(865) 694-2700 (865) 560-4684 (248) 447-2784 (865) 560-3966
Fax: (865) 690-6595        
         
  RUTH TATOM DOUG HURST MARK QUINN
NATIONAL AD SALES VP, Western Region VP, Affiliate Marketing VP, National Accounts/East
JON STEINLAUF (310) 228-4509 (865) 560-3984 (865) 560-4023
SVP, Ad Sales        
(212) 549-2859        
         
    AFFILIATE AD SALES  
         
DONNA STEPHENS JANICE BRANDON VANESSA WEST SANDI RESENDI
SVP, Ad Sales VP, Affiliate Ad Sales Account Director, Account Director,
(212) 549-8605 (865) 560-4047 North & South Regions Midwest & West Regions
    (212) 549-8594 (310) 228-4511
         
STEVE GABELMANN        
VP, Mid-Central Region        
(248) 447-2788        
         
STEPHANIE GROSSMAN        
VP, Ad Sales/Western Region        
(310) 228-4515        
 

 

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