The power of original stories. The power of the Hallmark brand. Hallmark Channel delivers stories viewers remember — original movies, series and specials in a mix of programs for men, women and families. Award-winning performances and the highest production values. Memorable storytelling from Hallmark Entertainment, Inc., the world leader in original movie production. Hallmark Channel. Where great stories come to life. 

1. Quality Environment

• Hallmark Channel ranks #1 overall in year-to-year Total Day growth for HH impressions (123%) and A25-54 (123%)1

• Hallmark Channel ranks #1 in year-to-year Prime Time growth for HH impressions (+70%) and A25-54 (+85%)1

• Hallmark Channel ranks #1 in Prime Time Length of Tuning among A18-49 (24 minutes)2

• Hallmark Channel ranks #1 in Prime Time Audience Retention among A25-54 (98%)2

Sources: 1 Nielsen Galaxy Explorer, Nov ’03 vs Nov ’02

2 Nielsen NPower, Jan’03, M-Su 8-11p, ranked among ad-supported cable networks with 50+ mill subscribers

2. Quality Content

Hallmark Channel reaches desirable, upscale viewers with the high-quality programming they seek.

• Hallmark Channel’s world premiere original movie "Love Comes Softly" delivered the highest concentration of A25-54 with HHI of 75k+ among all original movie premieres on ad-supported cable networks in 2003.1

• Hallmark Channel delivered 5 of the top 30 highest-rated original movie premieres in 2003.2

• With original movies, series, and 700 library titles, Hallmark Channel capitalizes on a long-standing brand that viewers turn to for high-quality and memorable stories.

• Hallmark Channel is a major supporter of the Family Friendly Programming Forum.

• Hallmark Channel offers a mix of award-winning programming featuring award-winning stars.

• Hallmark Channel programming attracts desirable demographics:

- Light television viewers

- Internet users

- Viewers seeking more family-friendly opportunities

Sources: 1 Nielsen MarketBreak Percent Distribution.

2 Nielsen Media Research 12/30/02 –11/02/03. Coverage area ratings; Ad-supported Cable Original Movie premieres (excludes mini-series). Subject to qualifications made upon request.

3. Uncluttered Environment

• Uncluttered commercial environment (only 12 minutes-per-hour for national advertisers)

4. Powerful Multi-Platform Partnerships

- Cross-Platform opportunities with more than 4,300 Hallmark Gold Crown® stores

- National Consumer Print Advertising Campaigns

- Interactive Online Content

- On-Air Promotional Opportunities

 

Prime Time Monday - Friday, 6pm-12am    
       
  Gender: Female 61%
    Male 39%
       
  Age: 92% are 25+  
  Marital Status: 60.7% of the viewing audience is married1
  Family Size: 43.3% have 3+ people in household2
       
Sources: 1 Nielsen Media Research, (06/30-09/28/03)
  2 MRI Spring 2003 Study
 

 

Corporate Headquarters

12700 Ventura Boulevard

Studio City, CA 91604-2469

(818) 755-2400

 

DAVID EVANS         

President & CEO           

 

CHRIS MOSELEY

EVP, Worldwide Marketing & Brand Strategy

BILL ABBOTT
EVP, Ad Sales

 

AD SALES OFFICE

New York             

1177 Avenue of the Americas              

15th Floor            

New York, NY 10036                 

(212) 930-1940            

 

ED GEORGER         

SVP, Ad Sales       

(212) 930-1943            

 

Chicago

205 Michigan Avenue

Suite 3909

Chicago, IL 60601

(312) 819-2900

 

CHRIS WARD

VP, Midwest Region, Ad Sales

(312) 819-2901

 

Los Angeles

12700 Ventura Blvd.

Suite 200

Studio City, CA 91604-2469

(818) 755-2400

 

KRISTINE KAWALEC

VP, Western Region, Ad Sales

(818) 755-2693

Visit the The Hallmark Channel Web Site

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