| Lifetime
is the leading source of entertainment and information for and
about women. Women have a powerful emotional connection to
Lifetime that begins with our programming. Lifetime
not only provides a sanctuary from the rigors of everyday
life, but a common ground for all women to connect on issues
relevant to them. Study after study confirms that women
consider Lifetime "their favorite network" and "a good
friend." Whether it’s a great Lifetime Original Movie, our top
rated original dramas or an interactive visit to our website,
women everywhere are tuning to Lifetime in record
numbers to enhance their lives. Local advertisers know that
women account for more than 85% of all purchases in the U.S.
and turn to Lifetime to reach their desired female
customer. Lifetime is the leader in advocacy issues
such as breast cancer and self-esteem and offers sponsorship
opportunities annually. The Lifetime brand is one that women trust and that is the most powerful connection. For more information about Lifetime’s programming, campaigns, local ad sales materials, research, selling tips and much more, check out our Affiliate Web site located at www.lifetimeconnection.com and our Consumer Web site located at www.lifetimetv.com. Source: Women’s Consumer Network 2000.
|
Women influence over 95% of total goods and services purchase decisions and spend more than $3.5 trillion dollars annually. Lifetime Television is the perfect environment for advertisers to reach female consumers because…
Source:
Business Women's Network, 2002.1. More women say companies that advertise on Lifetime have a commitment to quality and excellence than any other network.
Source: Knowledge Networks Statistical Research, February 2003.
2. Lifetime Television is the #1 adult targeted network in total day.
Source: Nielsen Media Research YTD 12/30/02-9/28/03, HH Cvg. Area ratings. Tied with Fox News.
3. Year-to-date among W18-49, Lifetime has the longest length of tune in Primetime among al basic cable and broadcast networks.
Source: Nielsen Media Research YTD 12/30/02-9/28/03 (tied with Soap and LMN).
4. Lifetime is #1 among all women demo's in total day and among W18-49 and W18+ in Prime and Total Day.
Source: Nielsen Media Research 12/30/02-9/28/03, HH Cvg. Women demo’s include: Total Day W18-34 (tied with NICK), W18-49, W25-54, W18+, W50+ and WW18+. Prime W18-49, W18+, W25-54, WW18+ and W50+.
5. Our Lifetime Commitment campaigns are fully integrated and prove to be a huge success by offering partnerships with Local Ad Sales, Marketing and Public Affairs.
| The Lifetime Viewer | |
| Female Audience* | 76% |
| Male Audience* | 24% |
| Median Age - Women | 43 |
| Mean Household Income | $58,648 |
| Working Women | 60% |
| HH with Children | 45% |
| Attended/Graduated College | 49% |
| Source: MRI Doublebase 2003 (Base: W18+). *Base: Adults 18+ | |
Worldwide Plaza
309 West 49th Street
New York, NY 10019
(212) 424-7000
Fax: (212) 957-4449
National Ad Sales
LYNN PICARD
EVP, Sales
(212) 424-7001
JOHN MATLUCK
SVP, Sales
(212) 424-7385
JOHN DOHERTY
VP, Sales Eastern Region
(212) 424-7387
Detroit
555 South Woodward Ave.
Suite 705
Birmingham, MI 48009
(248) 646-8282
Fax: (248) 646-1671
Chicago
444 N.
Michigan Ave.
Suite
3270
Chicago,
IL 60611
(312)
464-1991
Fax:
(312) 464-0670
Los
Angeles
2049
Century East Park
Suite
840
Los
Angeles, CA 90067
(310)
556-7500
Fax:
(310) 557-8965