Nick at Nite is the home of modern TV classics! We have the best modern sitcoms, such as The Cosby Show, Roseanne, Family Ties and Coach. It’s all sitcoms, all nite long.

Women Love Nick at Nite

• Nick at Nite is #2 with Women

Source: Nielsen Media Research, 3/31/03-6/29/03. NAN Prime- Sun-Th 9p-3:30a, Fr-Sat 10p-3:30a. Excludes sports programming and other MTV Networks.

2. Adults Rank Nick at Nite #1

• Nick at Nite is #1 with A18-69

Source: Nielsen Media Research, 3/31/03-6/29/03. NAN Overnight-Mon-Sun 3:30a-6a. Excludes sports programming and other MTV Networks.

3. Families Watch Nick at Nite Together

• Nick at Nite viewers are 41% more likely to have children than the average American.1

• NAN ranks #2 among cable of Adults 18-49 co-viewing with children 2-1.2

Sources: 1 Nielsen Media Research, PNF 3/31/03-6/29/03. 2 Nielsen Media Research, 3/31/03-6/29/03. Mon-Sun 9p-11p

4. Valuable Younger Viewers Make Nick at Nite a Top Rated Network

• Nick at Nite targets the younger end of the 18-49 and delivers a unique audience that’s unduplicated with other networks. These young adults are:

• Affluent - 49% have a household income of over 50K

• Heads of Household - 57% rule their roost

• Family Oriented - 63% have households with 3+ persons

Source: MRI Doublebase 2003; Nielsen Media Research.

5. Nick at Nite Viewers Watch More Commercials

• Nick at Nite viewers are exposed longer to your commercial message, averaging 20.9 minutes each time they tune to N@N, ranking #3 in all of cable.

Source: Nielsen Media Research, 3/31/03-6/29/03. NAN- Mon-Sun 10p-1a vs. Mon-Sun 8p-11p

Male Skew 39
Female Skew 61
Median HH Income (A18-49) $49,166
   
  Distribution % A18-49
   
Occupation: White Collar 45
HHI $50K+ 48
Education: Attended College 53
Household Size 3+ 65
PC Owner 74
Has Internet Access 61
   
   
Source: Nielsen Media Research, PNF 3/31/03-6/29/03

 

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CHARLES MEEHAN
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