Speed Channel Profile

Speed Channel, the fastest-growing cable sports network in the United States, is the only 24-hour channel geared towards millions of passionate motorsports fans and auto enthusiasts across the country. Speed Channel, now available in more than 65 million homes in North America and home to NASCAR TV, is the premiere source for complete motorsports coverage with more than 1,800 hours of live racing action per year. Speed Channel has extensive coverage of the NASCAR Craftsman Truck Series, Formula One, World Rally, ASA, ARCA, IHRA, ALMS,

Grand American Road Racing, F3000, USAR Hooters Pro Cup and live coverage of AMA and FIM motorcycle road racing events. In addition, Speed’s weekly Auto Focus block of programming brings auto enthusiast programs to Primetime Monday through Thursday, with original auto lifestyle and magazine shows including Barrett-Jackson Car Search, CCRTV, Sports Car Revolution, and Tuner Transformation. From Racing to Restoration. Classics to Car Shows. Whatever they’re into, it’s all about speed.

1. Attracts an upscale, predominately male audience with an average annual HH Income of $60,885.

Source: MRI Spring 2003

2. Provides the most extensive inventory of programming related to NASCAR, America’s #1 spectator sport, giving local advertisers the opportunity to align with the powerful NASCAR brand.

3. Speed Channel has extensive coverage of the NASCAR Craftsman Truck Series, Formula One, World Rally, ASA, ARCA, IHRA, ALMS, Grand American Road Racing, F3000, USAR Hooters Pro Cup and live coverage of AMA and FIM Motorcycle road racing.

4. With a new primetime lineup, exclusive programming is geared more towards car guys than ever before, Speed Channel locks in viewers looking for their nightly car fix, every Monday through Thursday

5. Targets motorcycle enthusiasts with over 100 sanctioned motorcycle racing events and Two Wheel Tuesday, a weekly program dedicated exclusively to motorcycle news, events, racing highlights, product and technology segments, road tests, and lifestyle programming.

6. Provides a powerful platform to reach the consumers who spend over $700 billion per year on automotive and automotive after-market.

Source: National Automobile Dealers Association.

7. Helps meet the demand for vehicle-based entertainment and information, evidenced by the more than 245 vehicle magazine titles on American newsstands.

8. Targets auto enthusiasts of every type with a line-up of lifestyle programming geared toward their specific areas of interest.

9. Speed Channel delivers in-depth NASCAR, Formula One, NCTS, FIM Grand Prix and SBK World Superbike programming beyond the races and behind the scenes.

10. Speed Channel offers advertisers unique custom marketing opportunities to maximize exposure on network to local promotions including the Speed Channel 18-wheeler, event tickets, Richard Petty Driving Experience opportunities and more!

Speed Channel Has A High Concentration Of Young Men And Adult Viewers

A18+/HH Income: Median $59,444 Occupation % Comp Index County Size %Comp Index

M18+/HH Income: Median $60,885 M18+/Exec/Adm/Mgr. 11.50 104 A 33.31 81

Source: MRI Spring 2003 M18+/Precision/Craft/Repair 19.46 149 B 36.66 122

Exec/Admin/Mgr 10.33 105 C 13.72 95

Gender % Comp Index Precision/Craft/Repair 16.82 247 D 16.31 112

Men 86.43 180

Women 13.57 26

Household Income Census Region

M18+/HHI $100k+ 20.88 112 Northeast 12.75 66

Age M18+/HHI $75k+ 35.51 110 South 36.18 100

M18-34 38.07 243 M18+/HHI $60k+ 50.91 114 North Central 29.00 128

M18-49 66.30 213 HHI $100k+ 21.23 123 West 22.07 101

M25-54 57.67 200 HHI $75k+ 35.17 117

A18-49 76.07 121 HHI $60k+ 49.48 119 M18+/Own 71.64 101

A25-54 66.86 114 HHI $50k+ 58.82 116 Own Home 72.75 103

Education Household Size

M18+/Attended College 31.37 120 3-4 47.30 127

Graduated High School 41.80 130 5+ 15.31 101

Children: Any 43.08 105

Source: MRI Spring 2003, A18+ unless otherwise noted. *indicates data may be unstable due to less than 50 respondents