TV Guide Channel Profile

TV Guide Channel is the foremost authority in television guidance giving viewers the inside scoop on the best, newest and hottest programs on television, as well as behind-the-scenes news on their favorite TV shows and celebrities, to ultimately help viewers answer the question, "What's On?". Reaching 57 million households, TV Guide Channel combines entertaining and informative original programming with comprehensive listings information, showcasing digital cable offerings such as video-on-demand and hi-definition programming. With more than 3,000 celebrity interviews every year and exclusive looks at the latest in television entertainment, the Channel covers TV like no one else, giving viewers up-to-date recommendations on the best of what to watch on television. One of the highest cuming networks, TV Guide Channel has a 57% monthly cume¹, and 52% of the Channel's viewers watch it at least daily.² More than 82% of TV Guide Channel’s digital viewers watch the Channel on a set with digital cable², making it a valued network for digital and analog customers alike.

1. Large and Loyal Viewership

57% of TV Guide Channel viewers (32.5 million) tune in every month1; more than half tune in daily.²

82% of TV Guide Channel viewers in digital cable homes watch TV Guide Channel on a digital TV set.²

Digital subscribers are just as likely to watch TV Guide Channel in a typical week as analog subscribers.²

2. Influences Consumers’ Viewing

Buy rates in digital cable homes with TV Guide Channel are higher than in digital cable homes without TV Guide Channel.

- PPV buy rates for PPV increased 21%⁴

- VOD buy rates for VOD increased 39%⁵

3. Viewers Rate TV Guide Channel Programming ‘High Quality’

90% of TV Guide Channel viewers are very or fairly satisfied with the network.⁶

59% of TV Guide Channel viewers rate it a 4 or 5 on a five-point scale for high quality.⁶

4. Valuable Audience

65% of TV Guide Channel’s audience are Adults 18-49 and the average household income is more than $52,000.⁷

TV Guide Channel is the perfect environment for advertisers to reach this valuable audience.

5. Local Targeting

TV Guide Channel is one of only two networks with local tagging capabilities. Advertisers can tailor their message nationally, regionally and locally by zip code.

Sources:

1-Nielsen N’Power 3Q03 Cume Analysis;

2-TV Guide Channel A&U Study, TNS Intersearch March 2003, n=650;

3-Nielsen Universe Estimates Oct 2003;

4-InfoQuest June 2003, Custom Analysis (20 systems in 2002 and 27 systems in 2003, represents 2 major MSOs digital homes;

5-InfoQuest June 2003, Custom Analysis (20 systems) represents 2 major MSOs;

6-Cable Subscriber Study, Beta Research Corporation, 11/02, n=1010;

7-MRI Doublebase 2003.

ADULTS	INDEX
18-34	113
18-49	106
25-54	101

WOMEN	INDEX	MEN	INDEX
18-34	114	18-34	112
18-49	111	18-49	101
25-54	108	25-54	95

Median Household Income	$51,726
Median Age	41.9
% Male	46
% Female	54