mun2 television is the only cable network that targets young, bilingual and English-dominant U.S. Latinos. mun2 offers an innovative programming line-up that celebrates Latin culture and urban lifestyles with original shows in English reaching more than 5.8 million households. mun2, a reference to the Spanish word "mundos," (pronounced "moon dose") which means "worlds," was launched in October of 2001 as a new alternative for bilingual young U.S. Latinos in the 18-34 demographic. Throughout the past year mun2 has garnered the industry's attention and respect as a true innovator. mun2 is part of NBC Cable Networks, and a division of Telemundo, which is wholly-owned and operated by NBC.

 

mun2 expands your reach into the often ignored OTHER half of the Hispanic market.

1. 49.7% of the U.S. Hispanic market is bilingual or English-dominant.

2. 70% of television viewing among bilingual and English-dominant Latinos, 18-34, is English-language.

3. Bilingual and English-dominant Latinos, 18-34 are more educated, earn more, and are more likely to purchase technological goods and services than their Spanish-dominant peers.

4. mun2 develops customized, lifestyle-oriented campaigns involving media and grassroots that deliver the hard-to-reach bilingual and English-dominant young Hispanic adult.

 

                       

                 

Age of Head of Household:   Language-Strata:  
Less than 35 years 32.9% Only Spanish 18.9%
35-54 years 43.9% Mostly Spanish 30.4%
55+ 23.6% Spanish & English 18.9%
    Mostly English 23.9%
Household Size:   Only English 8.2%
       
1-2 26.8%    
3 15.7% Territory:  
4+ 57.5% Northeast 18.2%
    Central 3.6%
    Southeast 16.1%
    Southwest 33.2%
    Pacific 28.9%
       
Source: Nielsen Media Research, NHHI HH Sample Characteristics, Sept. ‘03
 

 

 

Mun2

2470 West 8th Avenue   

Suite 1220  

Hialeah, FL 33010

 

National Ad Sales

STEVE MANDALA 

EVP, National Ad Sales

(212) 664-3599

Fax: (212) 265-4092

NBC Cable Networks

2200 Fletcher Avenue

Fort Lee, NJ 07024

(201) 585-6202

Fax: (201) 346-2132

Affiliate Ad Sales

BRIAN HUNT

VP, Affiliate Advertising & Promotion

(201) 735-3562

 

LAUREEN LANE

Manager, Affiliate Advertising Sales  & Promotion

Eastern Region

(201) 735-3581

 

CARLA CAREY

Manager, Affiliate Advertising Sales  & Promotion

Western Region

(818) 840-3364

 

 

Visit the mun2 television Web Site

Visit the mun2 television Affiliate Web Site

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