2004 Cable TV Facts
At a time when practically every major competitive medium is facing declines in annual advertising revenue, cable is up - drawing increased expenditures from major advertisers in every key category.
Growing emphasis on original programming in a wide variety of genres has given ad-supported cable unparalleled power of choice. In these changing times, advertisers have come to depend on cable to effectively deliver mass audiences or selective lifestyle targets.
The following charts will give you a snapshot of the state of cable and its strength as a marketing medium for a more comprehensive panorama, see CAB's Cable TV Fact Book. If you are interested in purchasing copies of the publication, you can download an order form on-line (saved in PDF format--you will need Adobe Acrobat Reader to view). If you are interested in purchasing Facts To Go, more than 30 charts & graphs from the 2004 Fact Book on CD-ROM as Powerpoint files, please contact Nancy Lagos.
You can view highlights of the publication below:
Ad Revenue:
Viewership
- Ad-Supported Cable Leads The Pack
- Long Term TV Household Share Trends
- Long Term Cable Plus Household Share Trends
- Cable Viewing Shares Strong In All Day Parts
- Cable Viewing Shares Heats up In Summertime
- How Cable Stacks Up Against The Competition
- Broadcast Shares Shift To Cable
- How Ad-Supported Cable Viewing Is Distributed Around The Clock
Marketing & Media Planning
