What is the CAB?

The CAB represents virtually all ad-supported cable networks and most ad-insertable cable systems. Since its founding in 1981, total cable advertising revenues have soared from $122 million to almost $15 billion in 2001.

A primary mission of the Cabletelevision Advertising Bureau is to provide information and resources to the advertising community to support their marketing and media planning.

CAB assists its industry members in maximizing advertising revenues and to promote the use of cable as an advertising medium locally, regionally and nationally.

To achieve this mission, CAB is committed to:

• Educating and informing advertisers and advertising agencies about the value of cable.
  
  
• Serving as a key sales and management resource for cable networks (national and regional), MSO headquarters, local systems, interconnects, spot representatives and related suppliers.
  
  
• Identifying and resolving cable industry issues which hinder cable advertising growth.
  
  
• Promoting a positive image for cable advertising through the consumer and business press.

Cable executives from cable systems and networks participate on CAB committees focusing on sales, research and advertising concerns.

For more information on cable advertising or to inquire about CAB membership, call us at 212.508.1200 or email any questions to the Webmaster.