2003/2004 News from the  Cabletelevision Advertising Bureau     SPENDING ON NATIONAL/NETWORK CABLE ADVERTISING ROSE ALMOST 17% IN CALENDAR YEAR 2003 (03.08.04) HIGHLIGHTS OF WEEK #22 (2/16-2/22) PRIMETIME TV VIEWERSHIP (02.25.04) SPOT CABLE TAKES A MAJOR STEP FORWARD AS THE NATION’S MSOs COMMIT TO 100% EDI INVOICING (02.10.04) AD-SUPPORTED CABLE TOPS THE SEVEN BROADCAST NETWORKS BY 10 PRIMETIME SHARE POINTS FOR THE MONTH OF DECEMBER (01.06.04) AD SUPPORTED CABLE (2003): YEAR END REPORT (12.17.03) HIGHLIGHTS OF WEEK #11 (12/1-12/7) PRIMETIME TV VIEWERSHIP (12.07.03) AD-SUPPORTED CABLE IN A VIRTUAL TIE WITH THE ANOTHER FIRST: AD-SUPPORTED CABLE TOPS BROADCAST IN PRIMETIME VIEWERSHIP FOR MONTH OF NOVEMBER (12.04.03) AD-SUPPORTED CABLE IN A VIRTUAL TIE WITH THE BROADCAST NETWORKS FOR NOVEMBER SWEEPS PRIMETIME VIEWERSHIP (12.01.03) HIGHLIGHTS OF WEEK #9 (11/17-11/23) PRIMETIME TV VIEWERSHIP (12.01.03) HIGHLIGHTS OF WEEK #8 (11/10-11/16) PRIMETIME TV VIEWERSHIP (11.20.03) HIGHLIGHTS OF WEEK #7 (11/3-11/8) PRIMETIME TV VIEWERSHIP (11.10.03) HIGHLIGHTS OF WEEK #6 (10/27-11/2) PRIMETIME TV VIEWERSHIP (11.03.03) AD-SUPPORTED CABLE TIES THE "BIG 4" BROADCAST NETWORKS IN PRIMETIME VIEWERSHIP IN THE MONTH OF OCTOBER (10.31.03) AD-SUPPORTED CABLE SCORES 3-POINT PRIMETIME SHARE GAIN AGAINST BASEBALL PLAYOFFS IN THIRD WEEK OF NEW SEASON (10.16.03) AD-SUPPORTED CABLE’S PRIMETIME MOMENTUM BUILDS IN THE 2ND WEEK OF NEW SEASON, WHILE THE BROADCAST NETWORKS SLIP (10.08.03) AD-SUPPORTED CABLE TAKES STEAM OUT OF BROADCAST PREMIERES IN FIRST OFFICIAL WEEK OF 2003/2004 TELEVISION SEASON (10.01.03) IN NEW SEASON CROSSOVER WEEK WHEN BROADCAST NETWORKS BEGAN FALL LAUNCHES, CABLE STILL DOMINATED PRIMETIME (09.24.03)   FINAL 2002/2003 FULL SEASON VIEWERSHIP RESULTS: AD-SUPPORTED CABLE CAPTURES ALMOST A 50 PRIMETIME SHARE (09.17.03)   AD-SUPPORTED CABLE RECORDS ITS HIGHEST-EVER WEEKLY SHARE FOR A SEPTEMBER REPORTING PERIOD (09.10.03) 2002/2003 IS A CHAMPIONSHIP SEASON FOR AD-SUPPORTED CABLE IN ALL MEASURES (09.02.03) AS SUMMER 2003 COMES TO AN END, AD-SUPPORTED CABLE HAS ACHIEVED ITS HIGHEST-EVER PRIMETIME VIEWERSHIP FOR THE 3-MONTH PERIOD (08.26.03) AD-SUPPORTED CABLE TOPS 55 WEEKLY PRIMETIME SHARE FOR THE FIFTH TIME THIS SUMMER (08.13.03) AD-SUPPORTED CABLE’S 55.1 PRIMETIME SHARE FOR JULY IS ITS HIGHEST-EVER MONTHLY AUDIENCE LEVEL (07.31.03) IRA SUSSMAN NAMED VP-RESEARCH OF THE CABLETELEVISION ADVERTISING BUREAU (07.30.03) CAB LAUNCHES COMPETITIVE MEDIA CENTER TO HELP AEs ADDRESS ANTI-CABLE ATTACKS (07.29.03) AD-SUPPORTED CABLE HAS A 15.9 POINT PRIMETIME SHARE EDGE OVER BROADCAST IN WEEK #43 OF THE 2002/2003 TV SEASON (07.23.03) AD-SUPPORTED CABLE BREAKS PRIMETIME SHARE RECORD FOR THE THIRD CONSECUTIVE WEEK (07.16.03) AD-SUPPORTED CABLE ACHIEVES ALL-TIME HIGH PRIMETIME SHARE IN THE FIRST WEEK OF JULY (07.10.03) AD-SUPPORTED CABLE SCORES 50+ PRIMETIME SHARES FOR 2nd QUARTER AND MONTH OF JUNE (07.01.03) CAB ESTIMATES 2003/2004 CABLE UPFRONT IS UP 21 PERCENT FROM LAST YEAR (07.01.03) AD-SUPPORTED CABLE LEADS BROADCAST IN PRIMETIME FOR THE FIRST THREE-QUARTERS OF 2002/03 TV SEASON (06.26.03)   AD-SUPPORTED CABLE'S PRIMETIME LEAD OVER BROADCAST REACHES A SEASON HIGH IN WEEK #39 (06.25.03) AD-SUPPORTED CABLE DOMINATES GAINS IN LATE NIGHT TV VIEWING AMONG YOUNG ADULTS (06.23.03) FOR THE THIRD CONSECUTIVE WEEK IN THE '03 SUMMER SEASON, AD-SUPPORTED CABLE SURPASSES 50 PRIMETIME SHARE (06.18.03) AD-SUPPORTED CABLE RECORDS A 53.3 PRIMETIME SHARE IN THE SECOND WEEK OF THE 2003 SUMMER SEASON (06.12.03) CABLE KICKS-OFF SUMMER VIEWING PERIOD WITH ITS HIGHEST PRIMETIME SHARE OF THE SEASON (06.04.03) CABLE ACHIEVES AN OFFICIAL SEASON MILESTONE AS IT ERASES THE PRIMETIME SHARE GAP WITH BROADCAST (06.03.03) SEAN CUNNINGHAM NAMED PRESIDENT & CEO OF THE CABLETELEVISION ADVERTISING BUREAU (05.29.03) Top 10 National TV Advertisers Continue To Shift Weight To Cable (04.30.03) Cable Records 51.7 Primetime Share For Month Of April (04.28.03) ITS LARGEST PRIMETIME AUDIENCE OF THE SEASON IN LATEST WEEKLY REPORTING PERIOD (03.26.03) FOR THE SECOND CONSECUTIVE WEEK, AD-SUPPORTED CABLE TOPS ALL NATIONAL BROADCAST NETWORKS IN PRIMETIME VIEWERSHIP (03.18.03) AD-SUPPORTED CABLE SURPASSES ALL 7 BROADCAST NETWORKS BY 7.5 PRIMETIME SHARE POINTS IN THE FIRST WEEK OF MARCH (03.11.03) AD-SUPPORTED CABLE SCORES DOUBLE-DIGIT PERCENTAGE GAINS IN PRIMETIME VIEWERSHIP FOR FEBRUARY SWEEPS (02.26.03) SPENDING ON CABLE BY MAJOR AD CATEGORIES HAS INCREASED SIGNIFICANTLY OVER PAST FIVE YEARS (02.10.03) ON JANUARY 26TH, AD-SUPPORTED CABLE RECORDED HIGHEST-EVER VIEWERSHIP AGAINST SUPER BOWL TELECASTS (01.28.03) AD-SUPPORTED CABLE PICKS-UP 1.6 MILLION HOMES IN PRIMETIME IN WEEK 17 (01.27.03) AD-SUPPORTED CABLE TALLIES PRIMETIME GAINS IN WEEK #16 OF 2002/03 SEASON (01.15.03) THE MAJORITY OF HOUSEHOLD IMPRESSIONS FOR THE TOP 10 TV ADVERTISERS COMES FROM CABLE (01.13.03) AD-SUPPORTED CABLE TOPS THE 7 BROADCAST NETWORKS IN PRIMETIME VIEWERSHIP FOR THE ENTIRE CALENDAR 2002 (01.03.03) IT'S A POSITIVE FOURTH QUARTER FOR AD-SUPPORTED CABLE PRIMETIME VIEWERSHIP (01.02.03)     CAB's Unaided Recall Study Still Available for Downloading Over 700 research executives have downloaded CAB's study in the last year showing cable's effectiveness equaling broadcast.  Due to the heavy demand, it is still being made available. 2002 News Archive 2001 News Archive